Disney has let us know that they are very pleased with the performance of The Avengers, an early indication of just how big this film is going to be when it launches in the US on 4 May. Not only has the film become the biggest Marvel Studios opening locally, but the second highest opener in Australia of all time.
Of course, Australia was having a public holiday (Anzac Day), which undoubtedly helped boost figures here, and in New Zealand, which took another $800,000.
Deadline also adds that internationally, the film took $3.0M in France, $1.3M in the Philippines, $1.2M in Taiwan, and $800K in New Zealand for a total $12.5 start from the five countries on Wednesday.
From Disney Australia’s press:
Marvel’s The Avengers has smashed the Australian box office on its opening day of release with a record breaking AUD$6 million (USD$6.2million). The stunning opening makes The Avengers the biggest Marvel Studios opening day ever – 233% ahead of Iron Man 2 (AUD$1.8 million) and represents the number one Disney Studios opening day, ahead of The Chronicles of Narnia Lion, Witch and Wardrobe (AUD$3.5 million).
The one day figure easily surpasses the combined individual opening days box office of each Marvel superhero film Australian opening (Iron Man 2 - $1.813 million, Thor - $1.3 million, Captain America - $0.86 million and The Incredible Hulk - $0.37 million for a total of $4.357 million).
The opening puts the film at the number two position of all time openings behind Harry Potter Deathly Part 2 (AUD$7 million).
“The most anticipated blockbuster for the year Marvel’s The Avengers has really lit up the box office with this stunning opening – Disney and Marvel’s biggest yet in Australia.The Avengers is testament to fabulous storytelling combined with a blockbuster cast and world-renowned director – this superhero epic is a must-see for all Australian fans and film lovers!,” said John Cracknell, senior vice president & managing director The Walt Disney Company, Australia.